Google defines archetype as: a very typical example of a certain person or thing.
Author
Christopher Vogler is a veteran story consultant for major Hollywood film companies and a respected teacher of filmmakers and writers around the globe. He has influenced the stories of movies from The Lion King to Fight Club to The Thin Red Line. He is the executive producer of the feature film, PS. Your Cat Is Dead, and writer of the animated feature, Jester Till.
Vogler’s work was inspired by the mythology work of Joseph Campbell
Carl Jung
http://www.biography.com/people/carl-jung-9359134#synopsis
http://www.carl-jung.net/collective_unconscious.html
archetypes stand for the aspects of a complete human personality